Official book hotsite

Packaging & Sustainability

Better Packaging Better World

A technical and strategic publication by Instituto de Embalagens for companies, sponsors, professionals and readers looking for reliable packaging knowledge.

About the book

Official photo of the Packaging and Sustainability book

For sponsors A compact view of how each counterpart appears in the book communication ecosystem.

For readers Clear information about the book, its themes, launch events and how to purchase.

By Instituto de Embalagens The project is idealized and led by the Institute as a technical reference for the sector.

About the book

A technical and strategic work on packaging sustainability.

The book Packaging & Sustainability translates, clearly and practically, the main challenges and pathways for developing packaging with lower environmental impact. Bringing together industry experts and a data-driven, market-oriented approach, the content covers essential topics such as Life Cycle Assessment (LCA), circular economy, reverse logistics, environmental labelling, regulations, and innovations in materials and processes.

Portuguese version available through the language switcher.

Official Packaging and Sustainability book photo

Presentation

From the printed page to the reader.

More than informing, the book was designed to guide decision-making, connecting technical knowledge to business reality and directly contributing to the development of professionals and leaders in the industry.

Book overview Contents Sponsors Where to buy

Book index

A complete view of the book structure.

The publication is organized into four units, connecting market, regulation, materials, management tools, and applied projects.

Unit 1

Market & Regulation

Packaging & Sustainability

Assunta Napolitano Camilo

Global Market for Circular Packaging

Margaret Hayasaki

Conscious Consumption and Anti-Waste Programs

Lucio Vicente

Brazilian Legislation — PNRS and Decrees

Simone Ruiz

European Legislation — PPWR

Nuno Aguiar

Environmental Symbology and Labelling

Edenilson Santos

Environmental Certifications

Fernando W. Sandri

Unit 2

Materials & Packaging

Steel Packaging

Assunta Napolitano Camilo

Aluminum Packaging

Assunta Napolitano Camilo

Cellulosic Packaging

Assunta Napolitano Camilo

Plastic Packaging

Assunta Napolitano Camilo

Glass Packaging

Assunta Napolitano Camilo

Biomaterials

Simone Ruiz

Transport Packaging

Simone Ruiz

Unit 3

Management — Tools & Solutions

Life Cycle Assessment

Simone Ruiz

104

Circular Economy

Assunta Napolitano Camilo

111

Ecodesign

Assunta Napolitano Camilo

117

Reverse Logistics

Assunta Napolitano Camilo

124

Recycling

Assunta Napolitano Camilo

133

Process Control

Osvaldo V. Cristo

147

Unit 4

Environmentally Friendly Projects and Packaging

Environmentally Friendly Projects and Packaging

Assunta Napolitano Camilo

151

Guide for Better Packaging

Assunta Napolitano Camilo

179

Bibliography References

183

Sponsors

190

Our Books and Materials

193

Chapters by material

Practical reading for the packaging value chain.

01 Plastic packaging

02 Flexible packaging

03 Glass packaging

04 Steel packaging

05 Aluminum packaging

06 Cellulosic packaging

07 Biomaterials

08 Transport packaging

Project team and co-authors

The specialists behind the publication.

The book brings together editorial leadership, technical coordination, design direction and invited co-authors from the packaging ecosystem.

Project team

Assunta Napolitano Camilo Director of this book and of the Better Packaging Better World collection

Mechanical engineer from the Polytechnic School of the University of São Paulo (Poli-USP). Specialist in industrial administration from Fundação Carlos Alberto Vanzolini (FCAV/USP) and in marketing from ESPM and Business School. She has worked for more than 43 years in the packaging market, with experience in development, strategic planning, and management in companies such as Cyklop, Dixie Toga (now AMCOR), Tetra Pak, and Ripasa (now MD Papéis). Consultant, international columnist and speaker on packaging, trends, innovation, and sustainability. Director of Instituto de Embalagens and FuturePack.

Simone Ruiz Technical coordinator

Bachelor in industrial chemistry from Faculdades Oswaldo Cruz, with postgraduate degrees in sustainable projects, climate change, and corporate carbon management from the Federal University of Paraná (UFPR), and an MBA in strategic planning and management from Uninter. She has worked for more than 30 years in the packaging market, with experience in packaging research and development, quality, innovation and sustainability project management. At Instituto de Embalagens, she coordinates packaging courses and workshops and is coordinator and coauthor of five books in the Embalagem Melhor Mundo Melhor collection.

Margaret Hayasaki Editor-in-chief

Journalist with a degree from São Paulo State University (Unesp - Bauru) and postgraduate studies in Corporate Communication from Fundação Cásper Líbero. She has worked for more than 30 years in packaging-focused journalism. Previously part of the Embanews editorial team, she is now editor-in-chief of Pack magazine and communication advisor for Instituto de Embalagens.

Edenilson Santos Art director

He has worked for 12 years at Instituto de Embalagens, where he is currently responsible for communication and marketing. He holds a bachelor’s degree in Digital Design from Centro Universitário FIEO (UNIFIEO), a postgraduate degree in Packaging Project Management from SENAI, and a postgraduate degree in Marketing: Management, Strategy, and Value Creation from FIA Business School. He has taken part in major international trade fairs such as Interpack, K Show, Drinktec, SIAL, All4Pack, Envase, and Andinapack.

Co-authors

Fernando Wagner Sandri Co-author

Chemical engineer from the State University of Maringá, with MBAs in Strategic Management and Marketing, and training in Innovation Marketing Management. He has more than 35 years of experience in the packaging, paper, and pulp sectors, working as an executive focused on technological innovation, business development, and competitive strategies. Instructor for environmental certification courses at Instituto de Embalagens, co-author of the book on Paper and Paperboard Packaging, board member of ABTCP and Director of FWSandri Consultoria.

Lucio Vicente Co-author

He holds a degree in Social Communication from Universidade Anhembi Morumbi, a postgraduate qualification in Marketing from FAAP, training in socionomy from the Brazilian Association of Psychodrama and Sociodrama, and an MBA in Agribusiness Economics and Management from FGV. He is currently General Director of Instituto Akatu, a non-profit organization that is a pioneer in initiatives to raise awareness, mobilize, and engage society in conscious consumption.

Nuno Aguiar Co-author

He holds a degree in Environmental Engineering from NOVA School of Science and Technology (FCT NOVA) in Lisbon. With more than 20 years of experience in waste management, plastics recycling, and the packaging industry, he served as Operations Director at PLASTVAL for 12 years. Since 2018, he has been Technical Director of the Portuguese Plastics Industry Association (APIP), where he coordinates technical areas and leads projects including the Roadmap for the Decarbonization of the Plastics Industry and the Mobilizing Agenda Sustainable Plastics. He also coordinates the Expert Committee of the Plastics Summit - Global Event and is an accredited auditor under RecyClass certification schemes.

Osvaldo V. Cristo Co-author

Engineer with more than 25 years of experience in the graphic industry. Worked at Compugraph, Scitex, Agfa, Purup, Eskofot, Esko Graphics, Heidelberger Druckmaschinen in Latin America, and Hewlett-Packard for Latin America, where he served as product manager, business developer, and in economic engineering.